Firevine Advertising & Design • March 16, 2015 •

Indiana Metal Group, a multi-million dollar metal recycling company, needed to consolidate their existing brands under one umbrella. We created a branding statement positioning them as a leader in three key areas of their industry.

Branding Statment: Indiana Metal Group is a family-owned industrial scrap metal entity that leads the Midwest in customer service, fair dealing, and environmental consciousness.

The branding of Indiana Metal Group extended into a universal symbol that applied to all of their subsidiary companies. We created a modular, highly functional logo that could be recognized at any of their locations. Indiana Metal Group is the most environmental conscious metal recycler in the midwest and they now look the part.

The Indiana Metal Group brand is able to connect to metal recyclers throughout the midwest through their network of websites.
They are home to the largest metal shredder in the Midwest.


  • Firevine Brand Process
  • Logo Design
  • Illustration
  • Brand Messaging

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