Firevine Advertising & Design • February 6, 2017 • Video, Web Content


When an organization has been around for as long as Afdent – 40 plus years – sometimes the role of creative digital agency is getting out of the way and letting the story tell itself.


We handled video production for a suite of spots to air on the web and TV in and around the 2017 Super Bowl that did just that.


The first spot, cut to a 60s video as well as a 30s video, featured an extremely satisfied Afdent patient. A well known and respected figure in his own community who was willing to share the very personal struggle and ultimate triumph over his own self-consciousness regarding his teeth.


Out of that traditional “satisfied customer” dialogue, however, came a wonderful narrative that drew a parallel between the patient’s passion for his hobby – making music – and his outlook on one of the fundamental aspects of life — connecting with others.


The Afdent brand shines through as a facilitator of joy and another big winner is the patient – Dr. Michael Borger – whose personality shines through like a heartfelt blast from his keyboard.


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