Firevine Advertising & Design • March 16, 2015 • Interactive

When you combine the spirit of DIY with the fanaticism of music lovers, you get a brand that people truly love – Souldier Guitar Straps.

The challenge facing Souldier, however, was that the core of their business – total guitar strap customization using reclaimed seat belts, cool hardware, and vintage fabrics – required some serious programming chops if the web was going to be a viable platform for order taking. But after trying a web development company or two and not getting what they needed, they came to us. The result is a website with a user interface that appeals to their target, and a completely customized database backend that can account for over 1,000,000 unique product combinations.


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