Firevine Advertising & Design • January 3, 2015 • Branding
Community Mortgage needed a brand identity and business system. And with a name like “Community” it was pretty clear which direction we needed to pursue.
Featuring a simple but interesting line drawing of a neighborhood graced by a rising sun, the logo conjures up the hope and renewal you want to believe most people feel when buying a new home. The solid green backdrop can also serve as an image overlay for headlines and copy in brand design efforts, and the sun can also be used in design efforts to drive branding consistency.