Firevine Advertising & Design • March 16, 2015 • Video, Scrap Metal Services
Scrap Metal Services owns many subsidiary brands. One of those brands? Bulldog Auto Parts.
With the goal in mind to create brand awareness among their target audience of DIY car mechanics and enthusiasts, we created a bold concept and executed video production to leverage it. The result was a television commercial that won a Gold Addy from the American Advertising Federation. And, yes, if you watch it, you’ll see an absolute icon of American pop culture – a Bandit Trans Am.