Firevine Advertising & Design • September 3, 2015 • Print, Print
The kind folks behind the We Are Goshen campaign wanted high impact messaging that didn’t look like traditional political marketing pieces. If you’re trying to encourage people to reimagine a community’s landscape, you better first be able to grab the attention of your target audience.
We helped develop a unique design foundation for their efforts consistent with existing brand standards. The pieces involved include character design, car wrap graphics, as well as print marketing materials.
Firevine Advertising & Design • March 16, 2015 • Print, Print
A Visually Appealing – And Great Tasting – Promotional Item
When the sales team at Metropolitan Title wanted a unique sales promotion, for once we came back with an idea actually inside the box – a box of popcorn!
In the course of managing this project, we sourced the corn, and custom engineered the boxes. The detailed illustrations combine with the vibrant color palette we developed during the company’s rebrand to add to the richness of the piece. The final result is a promotional item the sales team couldn’t wait to deliver, and one that no doubt left quite an impression on customers and prospects.
Not every company or organization has an enormous marketing budget, but that doesn’t mean you can’t still have great creative. With our flexible execution style at Firevine, we’re able to deliver a variety of projects on a variety of budgets.
A primary example of this is an integrated advertising campaign we developed for the Cass County Fair. The committee wanted to do something different in promoting the 2015 event than in previous years. A stronger digital marketing component. A television commercial that didn’t look like every other fair commercial out there. We delivered a folksy and fun campaign that involved illustration, animation, graphic design, copywriting, video production, and web programming that they can use for years to come. The campaign projects include responsive website design, a TV commercial, and radio commercials.