Firevine Advertising & Design • March 16, 2015 • Interactive, Photography, Interactive

Website Design Featuring High Impact Visuals

Indiana Carton, a national leader in window packaging solutions, needed a new website design that accurately reflected their position as an industry leader.

You know when you’re at the supermarket or a fast casual chain and you can’t help but buy a delicious looking food item presented perfectly inside a well branded and presented package? You have Indiana Carton to blame. But you are not their target customer. The supermarkets are. So when developing this project, we needed to address the needs of bakery and deli departments. The strategy? Inspire them with what their merchandising efforts could look like with high impact packaging solutions. We delivered commercial photography and special website animation functionality in doing just that. Check it out at



Firevine Advertising & Design • March 16, 2015 • Branding, Interactive, Print, Video, Interactive

Not every company or organization has an enormous marketing budget, but that doesn’t mean you can’t still have great creative. With our flexible execution style at Firevine, we’re able to deliver a variety of projects on a variety of budgets.

A primary example of this is an integrated advertising campaign we developed for the Cass County Fair. The committee wanted to do something different in promoting the 2015 event than in previous years. A stronger digital marketing component. A television commercial that didn’t look like every other fair commercial out there. We delivered a folksy and fun campaign that involved illustration, animation, graphic design, copywriting, video production, and web programming that they can use for years to come. The campaign projects include responsive website design, a TV commercial, and radio commercials.



Firevine Advertising & Design • March 16, 2015 • Interactive, Interactive

When you combine the spirit of DIY with the fanaticism of music lovers, you get a brand that people truly love – Souldier Guitar Straps.

The challenge facing Souldier, however, was that the core of their business – total guitar strap customization using reclaimed seat belts, cool hardware, and vintage fabrics – required some serious programming chops if the web was going to be a viable platform for order taking. But after trying a web development company or two and not getting what they needed, they came to us. The result is a website with a user interface that appeals to their target, and a completely customized database backend that can account for over 1,000,000 unique product combinations.


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