We all have ads that annoy us – and these days – ads that trick us. They grab our attention and can be very difficult not to click. Who doesn’t want to know “what happens next” or what we’ve won as the “10,000th visitor”? So this means real advertisements – meant to drive brand or product awareness – have to work extra hard. But what does that mean?
Not every company or organization has an enormous marketing budget, but that doesn’t mean you can’t still have great creative. With our flexible execution style at Firevine, we’re able to deliver a variety of projects on a variety of budgets.
A primary example of this is an integrated advertising campaign we developed for the Cass County Fair. The committee wanted to do something different in promoting the 2015 event than in previous years. A stronger digital marketing component. A television commercial that didn’t look like every other fair commercial out there. We delivered a folksy and fun campaign that involved illustration, animation, graphic design, copywriting, video production, and web programming that they can use for years to come. The campaign projects include responsive website design, a TV commercial, and radio commercials.
Firevine Advertising & Design • January 3, 2015 • Branding, Branding