ALL ELSE EQUAL, THE BEST ADS STILL WIN.

Firevine Advertising & Design • August 3, 2017 • Agency Thinking, Branding, Web Content, Web Design, Branding

 

We all have ads that annoy us – and these days – ads that trick us. They grab our attention and can be very difficult not to click. Who doesn’t want to know “what happens next” or what we’ve won as the “10,000th visitor”? So this means real advertisements – meant to drive brand or product awareness – have to work extra hard. But what does that mean?

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CASS COUNTY ADVERTISING CAMPAIGN

Firevine Advertising & Design • March 16, 2015 • Branding, Interactive, Print, Video, Branding

Not every company or organization has an enormous marketing budget, but that doesn’t mean you can’t still have great creative. With our flexible execution style at Firevine, we’re able to deliver a variety of projects on a variety of budgets.

A primary example of this is an integrated advertising campaign we developed for the Cass County Fair. The committee wanted to do something different in promoting the 2015 event than in previous years. A stronger digital marketing component. A television commercial that didn’t look like every other fair commercial out there. We delivered a folksy and fun campaign that involved illustration, animation, graphic design, copywriting, video production, and web programming that they can use for years to come. The campaign projects include responsive website design, a TV commercial, and radio commercials.

 

COMMUNITY MORTGAGE

Firevine Advertising & Design • January 3, 2015 • Branding, Branding

Community Mortgage needed a brand identity and business system. And with a name like “Community” it was pretty clear which direction we needed to pursue.

Featuring a simple but interesting line drawing of a neighborhood graced by a rising sun, the logo conjures up the hope and renewal you want to believe most people feel when buying a new home. The solid green backdrop can also serve as an image overlay for headlines and copy in brand design efforts, and the sun can also be used in design efforts to drive branding consistency.

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